MAUI STATE OF MIND.

FROM THE SUNNY SHORES OF MAUI TO THE STREETS OF LONDON,

WE'RE REINVENTING LUNCH, ONE POKE BOWL AT A TIME.

HUMBLE BEGINNINGS.

POKE (PRONOUNCED POH-KAY) IS THE HAWAIIAN VERB FOR 'TO SLICE' OR 'TO CUT'.

IT ALL BEGAN WHEN FISHERMEN WOULD SEASON THE OFFCUTS FROM THEIR CATCH AND SERVE AS SNACKS.

OVER TIME, POKE TRANSFORMED INTO THIS VIBRANT, COLOURFUL BOWL OF NUTRITIOUS GOODNESS.

THIS IS THE MAUI TAKE ON POKE: FRESH FISH, FLUFFY RICE, COLOURFUL TOPPINGS, YOU'RE WELCOME.

DON'T BE GOOD, BE GREAT.

IN PURSUIT OF THE PERFECT POKE BOWL, WE REVISED OUR RECIPE 28 TIMES.

WE DON'T KNOW IF WE'VE FOUND PERFECT, BUT WE'RE PRETTY DAMN CLOSE.

DON'T JUST TAKE OUR WORD FOR IT THOUGH, TRY FOR YOURSELF.

FITZROVIA, SPITALFIELDS, HOLBORN AND GROWING.